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A [Bold] Tale

Take a second and think back to that moment you were finally able to grow your beard for the first time. You’ve been waiting your entire life for this moment, you rub your chin all hours of the day because you still cant believe it’s finally here. You look in a mirror and its almost like you’re looking at a better , wiser more refined version of yourself. The fact that many men will never even be able to experience that moment makes it even more sweet and puts you in elite company. With that feeling of fulfillment comes a choice, whether to shave what you were blessed with and become another average joe or ditch the razor and show the world your glory. The name [Bold]Beardsmen comes from our belief that the beard is a representation of the rebellion from the clean cut norm of today’s society, and we set out to tell that story.

We began the conversation through Instagram. We took to the streets with a few cameras to interview all the men we could find with distinguishable beards and asked for them to share their story with us. We discovered that the bearded community desired a voice alongside better products for their beards. Throughout the months to follow, we built an organic following. We wanted to be the voice for the the risk takers, the unsung heroes, the grinders and the family men. A walk in their shoes takes bold action and we want to assure they are bold in appearance too.

Almost immediately we decided to build a whole new beard care experience from scratch. Our vision begins with creating high quality products that you wont find anywhere else. The journey hasn't been easy by any means, we’re just two guys, no fancy PR firm backing us or any outside funding. We invested the money we had in our savings and spent over a year in my mother’s basement in Queens New York building products that will give the bearded community the confidence they need to take on whatever life throws at them. We've had beardsmen from all walks of life tell us this is the best product they've ever used but don’t take our word for it join the movement and try it for yourself.